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Your Google Shopping product title is the single biggest lever you have over which keywords you show up for. Nail it, and Google puts your product in front of the exact buyers searching for it. Fumble it, and you are
A reader wrote in with a puzzle I hear more often than you might think, and it is one worth unpacking properly because the confusion behind it quietly holds a lot of stores back. Here is the situation. They noticed an
A reader wrote in after reading one of my pieces on mastering audience segments in Google Ads. His question was simple, and it is one I hear a lot: does all of that audience segment advice apply to Google Shopping, or
There has been an unusual amount of movement across ad platforms over the past month, and a few of these changes carry hard deadlines or automated penalties attached. So rather than let them slip past you, I want to
I've been running my Google Ads agency for over 13 years, and I worked at other agencies before that for years. Close to two decades in this industry, and literally hundreds of businesses. So I've seen, up close, what
You might be owed money back from Google Ads. Legally. There have been two federal court rulings that found Google was running an illegal monopoly on advertising, and as a result Google is being forced to issue massive
I recently sat down to audit a Google Ads account for an ecommerce store that sells aftermarket car head units, those DIY stereo upgrade kits you fit yourself with a few basic tools. Lovely business: around 55-60% gross
I recently sat down to audit a Google Ads account for a speciality food and ingredients store in the US. They import lovely products, they have a brilliant organic search presence, and they run on roughly 75% gross
New York has become the first US state to legally require advertisers to disclose when they use AI-generated or synthetic performers in their ads. It took effect on the 9th of June, so it's already live. The penalty is
If you're an Ecommerce brand looking for a Google Ads team that actually has the time and expertise to grow your account, we'd like to hear from you.
Free Growth RoadmapNo commitment required. Our Founder, Daryl, will personally review your account.