From $61K to $111K/Month: Helping Bombshell Hair Studio To Scale Their Revenue +82%

Bombshell Hair Studio is an award-winning salon chain based in the Albany, NY area, voted best salon in the Capital Region. In mid-2024, they launched an Ecommerce store on Shopify, selling professional hair care brands including Davines, Moroccanoil, and Pureology across 1,400+ SKUs. With a loyal local customer base and strong brand equity, the ecommerce opportunity was enormous. The challenge was capturing it efficiently without sacrificing margin.

When Bombshell Hair Studio owner Michael came to Big Flare in August 2025, his Google Ads account was volatile with a structure that left revenue on the table. His previous consultant had left the account in disarray, daily spend was spiking and ROAS was unreliable. With a whole business to run and multiple physical retail locations to manage, Michael was struggling to keep Google Ads as consistent and profitable as possible.

What We Did

Big Flare started with a full account audit, identifying structural issues and rebuilding the Shopify audience sync from scratch. The team restructured campaigns around the store's best-performing brands, leading with Davines and other high-margin lines, using Performance Max and a tiered Shopping campaign architecture. Search campaigns were tested and scaled as well. Throughout the engagement, the team maintained a clear ROAS target of 350% (a very healthy ROAS for this store given their solid gross margins) while systematically scaling spend month over month.

The Results

Since Big Flare started, monthly revenue by conversion time grew from $61,000 all the way up to $111,188 within seven months — an 82% increase. ROAS holds strong at 368% at the time of writing this case study. At the same time, Bombshell hit a new all-time Shopify record of $132,732 per month — a new monthly record for them.