Increased Revenue in One Year to $1.35M for Nikura

Big Flare gave Nikura a clear Google Ads strategy, expanded PMax across every product range, and rebuilt the Shopping feed, adding $1.35M in revenue, 51,000 orders, and 610% more site traffic in one year.

$1.35M

Added revenue

+610%

Traffic growth

+51,000

Extra orders

Nikura case study: increasing revenue in one year to $1.35 million

Nikura is a UK-based essential oils and aromatherapy brand, selling pure essential oils, fragrance oils, gift sets, and blends to customers worldwide.

The Challenge

Nikura had an expert internal marketing team, but they lacked specialist Google Ads expertise. Their marketing staff excelled broadly, yet admitted to gaps in Google Ads strategy specifically. Poor tracking meant they were operating without reliable data.

As Michalis from Nikura put it, before Big Flare they were "flying in the dark".

A Clear and Defined Google Ads Strategy

Big Flare identified immediate opportunities for rapid gains while building a comprehensive strategy for sustained growth.

Kunal noted: "Big Flare helped us think of our products in a more strategic manner… because business is all about strategy really."

Expanding PMax Campaigns to Over 23,000 Sales in One Year

Big Flare expanded from a single PMax campaign to full product coverage across Essential Oils, Fragrance, Gift Sets, and Blends. Campaigns were organised by volume and margin, with different ROAS targets applied to each. "Winner" products stayed in their original campaigns, while underperformers moved to duplicate campaigns with adjusted budgets.

Expanded Non-Brand Search Keywords, Increasing Site Traffic by 610% Year on Year

The strategy emphasised continuous keyword discovery across product categories, niches, and business terms. Systematising this optimisation uncovered new audiences and reach opportunities month after month.

A Comprehensive Upgrade of the Google Shopping Feed

Titles, images, and product types were optimised to be descriptive, keyword-rich, high quality, and accurately categorised, improving both discoverability and appeal in Shopping.

Launched YouTube Retargeting with a 500% Return on Ad Spend

YouTube retargeting was introduced to re-engage past customers. The campaign achieved a 500% ROAS in its first month, capitalising on Nikura's repeat-purchase product model.

Incremental Volume Through Bing and Wider Geographic Reach

Bing Ads campaigns launched to capture additional market share. Geographic expansion then leveraged Nikura's existing worldwide shipping to reach new regions.

The Results

In one year, the partnership transformed Nikura from operating without Google Ads expertise or a cohesive strategy into a brand with strategic, data-driven growth across every channel:

Revenue: $1.35M in added revenue in a single year.
Orders: 51,000 more orders.
Traffic: 610% increase in site traffic year on year.

Nikura results: +$1.35M revenue, +51,000 orders, and +610% traffic in one year with Google Ads

"If I were to point out one massive instant improvement, it's that the quality of our data insights improved overnight. Our entire approach has changed. The way that we think about strategy, the way that we approach our ads on a weekly basis and manage them. Our ability to understand results, and to act on them."

"I've worked with a lot of agencies in the past, good ones, bad ones, and Big Flare is certainly in that good part. We've been happy customers, and we've let you know that, many times." — Kunal, Nikura

Nikura's Michalis Inglessis and Kunal Raja on a video call with the Big Flare team