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If you have paused keywords in your Google Ads account, there is a real chance they are running again right now without your knowledge. Google has been quietly re-enabling paused keywords through a system tool, and here
Welcome to the May 2026 roundup. Five stories this month that I think every ecommerce advertiser needs to know about, ranging from Google quietly slipping ads into AI Mode, to Meta's AI tools modifying your creative
Feed-only Performance Max is one of the most underused campaign setups in Ecommerce Google Ads right now, and most store owners have no idea they're missing out on a better campaign type. If you're currently running
April has been a wild month across paid media and ecommerce, and I've been fielding panicked messages from clients asking what on earth is going on with their numbers. So rather than drip-feed the answers, I've pulled
I recently audited a gift basket ecommerce store that had been running Google Ads for six years. They sell curated care packages, sympathy gifts, new baby baskets, corporate gifts, and more. They have a 70% gross profit
If you are running Performance Max campaigns for your ecommerce store, there is a report hiding inside Google Ads that most advertisers either don't know exists or have no idea how to read. It's called the Channel
Most ecommerce advertisers right now are relying heavily on Performance Max. And if you're a beginner or you don't have a lot of time, that's totally fine. PMax is a solid starting point. But if you're an advanced
The Performance Max versus Standard Shopping debate has completely changed in 2026. If you made a decision about which campaign type to use a year or two ago, that decision might now be wrong. I've been running Big
I see it all the time. A business is crushing it on Meta Ads, spending $50,000, $100,000, even multiple six figures per month at a profitable ROAS, but their Google Ads account is stuck at a fraction of that. Maybe 10
If you're an Ecommerce brand looking for a Google Ads team that actually has the time and expertise to grow your account, we'd like to hear from you.
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