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Most Google Ads accounts I audit aren't broken. They're 80-90% of the way there, built by someone competent, running profitably, ticking along. The problem is that last 10-20% is where a huge amount of money hides. I
I recently had a consulting call with a beauty and cosmetics ecommerce brand, and the conversation was so packed with lessons that I wanted to share the key takeaways with you. Because frankly, the mistakes they were
I'm about to say something that might make you uncomfortable: negative keywords are either a complete waste of your time, or they're actively harming your campaigns. I know. Every Google Ads "best practice" guide tells
If you're trying to decide whether to put your ecommerce advertising budget into Meta Ads or Google Ads, I need you to understand something first. This isn't just a platform choice. This is a strategic decision that
A practical checklist covering the ten areas most likely to contain wasted spend, missed revenue, and structural problems in a Google Ads Ecommerce account.
I received a great question recently from someone in an Ecommerce community. Their agency told them to bid equally for new and existing customers in Performance Max, saying it was a "new feature" and the better
I see this question come up constantly in ecommerce communities: "I switched from cost cap to bid cap on Meta Ads and my CPA went through the roof. What happened?" It happened to a client recently. They had a solid cost
Everyone wants lower CPCs. It sounds like the obvious goal, right? Pay less per click, receive more traffic for your money, make more profit. But here's the truth that nobody talks about: decreasing your CPCs is not
Most people think you need to spend tens or hundreds of thousands of dollars a month to see any real success with Google Ads. I hear it constantly from ecommerce store owners who assume profitable advertising is out of
If you're an Ecommerce brand looking for a Google Ads team that actually has the time and expertise to grow your account, we'd like to hear from you.
Free Growth RoadmapNo commitment required. Our Founder, Daryl, will personally review your account.