Practical Google Ads advice for Ecommerce brands that want to scale profitably. The Big Flare blog covers campaign strategy, Shopping and Performance Max optimisation, scaling tactics, and the real numbers behind what works, drawn from 18 years of Google Ads experience and $150M+ in Ecommerce revenue generated through Google Ads.
Whether you're managing your own campaigns or evaluating an agency, every post is written to help Ecommerce founders and business owners make better decisions about their ad spend.
When it comes to keyword targeting in Google Shopping Ads, after your product title, the single most important field in your entire Shopping feed is the product type. It is the second biggest lever you have for
Before you can run a single Google Shopping ad or Performance Max campaign for your ecommerce store, there's one thing that has to exist first: Your Google Merchant Centre account. It's Merchant Centre that feeds all
Welcome to your monthly ecommerce ad news roundup. Every month I go through the ecommerce ad news from Google, Meta, Amazon, OpenAI and the rest, and bring you only the bits that matter for your store. This month's
Improving your CTR pays you twice. You win more clicks and more traffic, and Google also rewards you with a cheaper CPC. More clicks, and cheaper clicks, at the same time. A double whammy. Which means every edge you can
I owe you a correction. A couple of years ago I told everyone that the big juicy appeal button in Google Ads doesn't work, and that you should skip it and go straight to a human at Google. That was true then. It isn't
I recently ran a full audit on a lovely little ecommerce brand, and I want to walk you through exactly what I found and exactly what I told them to do about it. It is one of those accounts that looks perfectly healthy
Google has just bolted AI Max onto your Shopping campaigns, and everyone online is fixated on the two features Google is loudly promoting. The problem is that both are almost sideshows. The feature that actually matters
At the end of August, Google pushed an update to the Merchant Centre API, and for some stores using Shopify's Google & YouTube app, it reset their custom labels and their feed rules. Not paused them. Not flagged them.
Google is about to switch your Search campaigns over to AI Max mode, whether you like it or not. Automatically. On a deadline. So here is what is changing, how to check whether it affects you, and why I would take
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