69 posts tagged “Ppc Strategy”
I recently ran a full audit on a lovely little ecommerce brand, and I want to walk you through exactly what I found and exactly what I told them to do about it. It is one of those accounts that looks perfectly healthy
Google has just bolted AI Max onto your Shopping campaigns, and everyone online is fixated on the two features Google is loudly promoting. The problem is that both are almost sideshows. The feature that actually matters
There has been an unusual amount of movement across ad platforms over the past month, and a few of these changes carry hard deadlines or automated penalties attached. So rather than let them slip past you, I want to
I recently sat down to audit a Google Ads account for an ecommerce store that sells aftermarket car head units, those DIY stereo upgrade kits you fit yourself with a few basic tools. Lovely business: around 55-60% gross
I recently sat down to audit a Google Ads account for a speciality food and ingredients store in the US. They import lovely products, they have a brilliant organic search presence, and they run on roughly 75% gross
I've spent the last 13 years running a Google Ads agency that has helped hundreds of ecommerce clients, and in that time I've found six things almost every advertiser does wrong. Fix them and you'll seriously increase
I recently reviewed the Google Ads account for an Ecommerce brand running around $10k/month across European markets. They had roughly 1,600 SKUs, an average order value of about $278, and a gross profit margin of
I recently sat down with Valerio Bernabo, the owner of Trade Hero Australia , an ecommerce business that sells high-ticket B2B tools and machinery to construction businesses. Valerio came to me back in October 2025, and
If you are running Google Ads right now and feel like you have hit a ceiling, like you cannot scale past a certain point no matter what you try, this one is for you. Most advertisers are stuck at the bottom of the
A little while ago I had a consulting call with an Ecommerce store owner who sells personalised gifts: think custom blankets, engraved glassware, home decor, that sort of thing. They run a large catalogue, manufacture
Welcome to the May 2026 roundup. Five stories this month that I think every ecommerce advertiser needs to know about, ranging from Google quietly slipping ads into AI Mode, to Meta's AI tools modifying your creative
Feed-only Performance Max is one of the most underused campaign setups in Ecommerce Google Ads right now, and most store owners have no idea they're missing out on a better campaign type. If you're currently running
I recently audited a gift basket ecommerce store that had been running Google Ads for six years. They sell curated care packages, sympathy gifts, new baby baskets, corporate gifts, and more. They have a 70% gross profit
I see it all the time. A business is crushing it on Meta Ads, spending $50,000, $100,000, even multiple six figures per month at a profitable ROAS, but their Google Ads account is stuck at a fraction of that. Maybe 10
Most Google Ads accounts I audit aren't broken. They're 80-90% of the way there, built by someone competent, running profitably, ticking along. The problem is that last 10-20% is where a huge amount of money hides. I
I recently had a consulting call with a beauty and cosmetics ecommerce brand, and the conversation was so packed with lessons that I wanted to share the key takeaways with you. Because frankly, the mistakes they were
I'm about to say something that might make you uncomfortable: negative keywords are either a complete waste of your time, or they're actively harming your campaigns. I know. Every Google Ads "best practice" guide tells
If you're trying to decide whether to put your ecommerce advertising budget into Meta Ads or Google Ads, I need you to understand something first. This isn't just a platform choice. This is a strategic decision that
A practical checklist covering the ten areas most likely to contain wasted spend, missed revenue, and structural problems in a Google Ads Ecommerce account.
I received a great question recently from someone in an Ecommerce community. Their agency told them to bid equally for new and existing customers in Performance Max, saying it was a "new feature" and the better
Everyone wants lower CPCs. It sounds like the obvious goal, right? Pay less per click, receive more traffic for your money, make more profit. But here's the truth that nobody talks about: decreasing your CPCs is not
Chasing a ROAS target feels like the responsible thing to do. But for most Ecommerce brands, it is actively limiting growth. Here is why — and what the alternative looks like.
That impressive 800% ROAS you're seeing in Performance Max? It might be hiding an uncomfortable truth: Your branded traffic could be propping up the entire thing while your non-branded traffic runs unprofitably in the
Before you blame Google's algorithm for disappointing Shopping Ads performance, check your product feed first! After auditing hundreds of Google Ads accounts over 12+ years, I can tell you with certainty: When Shopping
Let me show you something that has doubled (and in some cases tripled) return on ad spend (ROAS) for ecommerce brands running Performance Max and Search campaigns together. It’s a simple workflow using AI, and it will
I’ve been running Google Ads for ecommerce brands for almost two decades, and competitor targeting remains one of my favourite profit makers. Below I’m walking you through the exact playbook I use to hijack competitor
Why Headlines Matter 10x More I have a very simple rule when writing Google Ads: Headlines move the money. Descriptions help, but they are the supporting cast. In account after account, headlines carry roughly 90
Why Retargeting Deserves Your Attention I’ve audited hundreds of ecommerce accounts and I keep seeing the same problems ruin what should be one of your most profitable campaigns in Google Ads. Retargeting, done
Let’s cut to it. I’ve spent over $30 million on Google Ads and helped ecommerce brands generate over $150 million in revenue. Here’s exactly how I would build a 7-figure campaign today that hits 400%+ return on ad spend
Today, I’m showing you a game-changing Google Ads campaign structure that we use across loads of ecommerce client accounts at my agency, Big Flare. This structure has helped us generate over $150 million in ecommerce
Let’s talk about something that trips up a lot of ecommerce brands when it comes to Google Ads strategy: ROAS targets. Because I see this all the time… Clients setting sky-high ROAS targets that look good on paper , but
So here’s a story I hear all too often — and this one came straight from the YouTube comments: “My ads were smashing it with a 300% ROAS in April. Then in May, Google suspended my account. After appealing, it was
Have you ever looked at your Google Ads results over the past few days and thought: “Blimey, what happened to my conversions?” I’ve been there. You spot a sudden drop in conversions, panic a little, and start wondering
Have you ever made a change inside your Google Ads account… and then instantly regretted it? Maybe your ROAS tanked. Maybe sales nosedived. Or maybe you just had that awful sinking feeling like, “Did I just break
When it comes to analysing paid Google Ads performance, there’s always been a hot debate around branded search. Specifically: Should you include your branded campaigns when reviewing your ROAS? Or exclude them? I’ll be
Each week, my team and I sit down to do the same thing in every single Google Ads account we manage. We run a master-level weekly review using a checklist that I’ve refined over the past decade, managing millions in ad
In the last 12 years running Big Flare, we’ve spent eight figures on ad spend and generated over $150M in revenue for our clients. Today, I’m handing you the 10 strategies I use every day to scale ecommerce brands
This week’s blog post is all about agency compensation, specifically, how to stop your payment structure from turning into a monthly argument about attribution and profit. I was replying to a thread recently from
Let me show you what a high-performing, high-spending ecommerce Google Ads account really looks like. This is a peek behind the curtain at one of our client accounts at Big Flare where we’re spending over $100,000/month
Running Google Ads for the first time? If you get it right, it’s one of the best ways to drive leads and sales. If you get it wrong… well, you’ll probably burn through your budget faster than you can say "conversion
There’s one single setting in Google Ads that I guarantee, if adjusted correctly, WILL increase your Shopping Ads profit. This is something I’ve applied across every single Google Ads account I’ve worked on in my 10+
I’ve made over $150 million in ecommerce revenue from Google Ads for my clients, and if there’s one thing that separates the winners from the ones burning cash, it’s this: Understanding Google Ads Bid Strategies. Your
When your Google Merchant Centre gets suspended, it can feel like the end of the (ecommerce) world. But for this premium food products brand, a little creativity and expert PPC management led to record-breaking results
Let’s talk about every major Google Ads update from this past year and what they mean for ecommerce businesses. With shopping ads being the dominant revenue driver for most ecommerce Google Ads accounts, staying ahead
Over my 10+ years of helping ecommerce brands optimise their Google Ads campaigns, one thing has become painfully clear: most advertisers are just testing random ideas and hoping something sticks. That’s why I developed
Did you know that, on average, 97% of ecommerce visitors leave without making a purchase? That’s a massive chunk of potential revenue slipping through your fingers. But don’t worry – there’s good news. With the right
Have you ever wondered why your Google Ads campaigns just don’t seem to scale to six-figure monthly revenue? You’re not alone. Most ecommerce businesses never make it to $100K a month, and it’s usually because of the
Scaling from 7 figures to 8 figures in revenue isn’t about just one big secret. Over the years, we’ve worked with countless ecommerce brands, and have noticed common themes among our clients who made this leap
If you've been running Google Ads for your ecommerce store for a while but feel like you've hit a plateau, then this one's for you. I recently experimented with three Google Ads strategies that boosted ecommerce revenue
Hiring an agency to run Google Ads for your ecommerce store can be a massive time-saver, but it does come with one big challenge: How do you know if they’re really moving the needle for your business? If you're not
I want to share with you my new strategy for running Dynamic Search Ads in Google Ads. In my Google Ads agency, we use Dynamic Search Ads on every single client account, and they've consistently delivered excellent
If you’re struggling to get your click-through rates (CTR) up and your cost per clicks (CPC) down with Google Ads, I have just what you need. Today, I’m sharing the Responsive Search Ads (RSA) best practices that have
In today’s blog post, I want to share with you the exact strategies my team and I used to generate 1,857 B2B ecommerce leads, which led to $210K in initial sales and $750K in revenue over a 12-month period. All this was
Ever wondered how to supercharge your Ecommerce store's revenue using Google Ads? Today, I'm diving into the nuts and bolts of structuring your Performance Max campaigns for maximum revenue and profitability.
Let’s talk about a critical topic that can transform your Google Ads campaigns: setting the right ROAS target to maximise your profits.
Starting Google Ads for eCommerce? Discover why Performance Max campaigns are a game-changer and how to avoid common pitfalls to boost your ROAS.
Unlock eCommerce success with Google's Performance Max campaigns. Harness the power of ROAS targeting and optimise your settings for maximum sales.
Here's how we took an outdoor sporting goods client, from generating close to nothing on Google Ads... all the way up to $2.8M in revenue — producing a whooping ROAS of 6x on Google Ads!
If you are an Ecommerce brand that’s already successfully running prospecting traffic via Facebook Ads, you should consider using those same strategies on Google Display Network. In this case study we show you exactly
![[CASE STUDY] From $10K to $723K Monthly Revenue for Manta Sleep article cover image](https://assets.bigflare.com/shared/ecommerce-case-study-from-10k-to-100k.webp)
There are a lot of strategies and tactics that go in to taking a consumer product brand from $10K to $100K revenue per month on Google Ads. Lucky for you, we’ve listed out those exact strategies in this case study.
Here's how to calculate your Return On Ad Spend (ROAS), and how to use this key metric to benchmark the success of your Google Ads.
Did you know that Bing + Yahoo now have a 35% share of the search engine market!? Here's how to take advantage of their increased market share.
Google’s Smart Bidding portfolios are supposed to be powerful and effective, so why do so many people complain they don’t work? Probably because they weren’t doing them the RIGHT way.
Want to take your Shopping campaign to the next level? Read on to find our top 12 advanced level Google Shopping tips that could be increasing your profit today!
![[CASE STUDY] 600% Increase in Revenue at 611% ROI for Elite Supplements article cover image](https://assets.bigflare.com/case-studies/case-study-elite-supplements/e-commerce-case-study-600-increase-in-revenue.webp)
How do you achieve 600%+ PPC account growth in a competitive Ecommerce niche? Read our Elite Supplements case study and find out how we did exactly that!
Learn how to understand the Impression Share (IS) metric in Adwords and potentially unlock hidden profit that is sitting in your PPC campaign right now.
Optimising your data feed for Google Shopping may sound boring and unsexy, but it's the key to unlocking the potential profit that you are currently missing out on.
Knowing how best to optimise your Google Shopping campaign's CPC bids can be a real pain. We take the hassle out of it for you with a detailed guide on exactly how to optimise your bids for maximum profit.
Most Google Shopping advertisers overlook a key type of google shopping optimisation: price optimisation. In this guide we take you through a step by step process to optimise your product prices to deliver you more
If you're an Ecommerce brand looking for a Google Ads team that actually has the time and expertise to grow your account, we'd like to hear from you.
Free Growth RoadmapNo commitment required. Our Founder, Daryl, will personally review your account.