34 posts tagged “Shopping Ads”
When it comes to keyword targeting in Google Shopping Ads, after your product title, the single most important field in your entire Shopping feed is the product type. It is the second biggest lever you have for
Before you can run a single Google Shopping ad or Performance Max campaign for your ecommerce store, there's one thing that has to exist first: Your Google Merchant Centre account. It's Merchant Centre that feeds all
I recently ran a full audit on a lovely little ecommerce brand, and I want to walk you through exactly what I found and exactly what I told them to do about it. It is one of those accounts that looks perfectly healthy
Google has just bolted AI Max onto your Shopping campaigns, and everyone online is fixated on the two features Google is loudly promoting. The problem is that both are almost sideshows. The feature that actually matters
At the end of August, Google pushed an update to the Merchant Centre API, and for some stores using Shopify's Google & YouTube app, it reset their custom labels and their feed rules. Not paused them. Not flagged them.
A reader wrote in with a puzzle I hear more often than you might think, and it is one worth unpacking properly because the confusion behind it quietly holds a lot of stores back. Here is the situation. They noticed an
I recently sat down to audit a Google Ads account for an ecommerce store that sells aftermarket car head units, those DIY stereo upgrade kits you fit yourself with a few basic tools. Lovely business: around 55-60% gross
Your Google Shopping product titles are probably holding you back. They are the single most important factor Google uses to match your products to the keywords people search for in Google Shopping. Better titles mean
Recently I had a consulting call with an Irish jewellery brand selling into the American market. Their average order value sits between $300 and $400, they stock around 2,000 SKUs ranging from silver pieces at roughly
Welcome to the May 2026 roundup. Five stories this month that I think every ecommerce advertiser needs to know about, ranging from Google quietly slipping ads into AI Mode, to Meta's AI tools modifying your creative
Feed-only Performance Max is one of the most underused campaign setups in Ecommerce Google Ads right now, and most store owners have no idea they're missing out on a better campaign type. If you're currently running
April has been a wild month across paid media and ecommerce, and I've been fielding panicked messages from clients asking what on earth is going on with their numbers. So rather than drip-feed the answers, I've pulled
I recently had a consulting call with a beauty and cosmetics ecommerce brand, and the conversation was so packed with lessons that I wanted to share the key takeaways with you. Because frankly, the mistakes they were
Before you blame Google's algorithm for disappointing Shopping Ads performance, check your product feed first! After auditing hundreds of Google Ads accounts over 12+ years, I can tell you with certainty: When Shopping
Performance Max is not a replacement for Standard Shopping. Here is how to decide which campaign type belongs where in your Google Ads account — and how to use both without them fighting each other.
Why Retargeting Deserves Your Attention I’ve audited hundreds of ecommerce accounts and I keep seeing the same problems ruin what should be one of your most profitable campaigns in Google Ads. Retargeting, done
Let’s talk about something I see a lot of ecommerce brands get wrong… Running Google Shopping ads on their own brand name. Most people ask me something along the lines of: “Should I run Google Shopping ads on my brand
Today, let’s talk about one of the most common ecommerce Google Ads questions I get: Should I use Standard Shopping or Performance Max? If you’ve got a Google Merchant Centre account and you’re trying to run product ads
This week, we’re talking about a sneaky little problem that’s been silently killing Google Shopping ads for ecommerce stores running in multiple countries. If you’ve ever seen those infuriating “price mismatch” errors
Want to boost your Google Shopping conversion rates with just a few clicks? There’s a simple setting inside Google Merchant Centre that most people aren’t using: It lets you send shoppers directly from a Google Shopping
There’s a tiny little setting inside Google Merchant Centre that can seriously improve your Shopping Ads and almost nobody is using it. I’m talking about Product Highlights . It takes less than a minute to set up. But
Let me show you what a high-performing, high-spending ecommerce Google Ads account really looks like. This is a peek behind the curtain at one of our client accounts at Big Flare where we’re spending over $100,000/month
I’ve been using AI to streamline my agency’s work, create better content, and make smarter decisions. In 2025, if you’re not leveraging AI in your ecommerce business, you’re making life harder than it needs to be.
There’s one single setting in Google Ads that I guarantee, if adjusted correctly, WILL increase your Shopping Ads profit. This is something I’ve applied across every single Google Ads account I’ve worked on in my 10+
When your Google Merchant Centre gets suspended, it can feel like the end of the (ecommerce) world. But for this premium food products brand, a little creativity and expert PPC management led to record-breaking results
Let’s talk about every major Google Ads update from this past year and what they mean for ecommerce businesses. With shopping ads being the dominant revenue driver for most ecommerce Google Ads accounts, staying ahead
Ever wondered how to get more out of your Google Ads Shopping campaigns without spending more on fancy tools? Well, today I’ve got something for you that I think you’ll love. I’m giving away a free AI tool I created,
I recently stumbled upon an excellent report in Google Ads called the Merchant Excellence Report. Although it's not available to everyone (you have to be spending over $100K on Shopping Ads within the EU), there's so
I'll teach you the ins and outs of both types of Shopping Ads in Google and help you decide which one to use for your Ecommerce business. There's no right or wrong answer to this question and in every case, it depends
Learn the 5 Google Shopping Ads optimisation tactics that no one else is telling you, that have turned HUGE profits for our e-commerce store clients.
Running an Ecommerce store and NOT already using Google Shopping ads? Look no further than this comprehensive, ultimate guide to Google Shopping.
You may have set up your Google Merchant Centre account to get your Google Shopping campaign running, but did you know that there's a little-known, oft-underused little goldmine in your account called Google Merchant
Optimising your data feed for Google Shopping may sound boring and unsexy, but it's the key to unlocking the potential profit that you are currently missing out on.
Creating a data feed for your Ecommerce products is an important first step to getting your Google Shopping campaign started. Our guide will take you through how to do this in an easy-to-follow, step-by-step fashion.
If you're an Ecommerce brand looking for a Google Ads team that actually has the time and expertise to grow your account, we'd like to hear from you.
Free Growth RoadmapNo commitment required. Our Founder, Daryl, will personally review your account.