Daryl Mander is who you call if you're running an ecommerce business and struggling to make Google Ads work for you. As the founder of Big Flare, a leading Google Ads agency for ecommerce brands, he has helped businesses scale their revenue into the millions. Whether it's maximising ROAS, optimising Performance Max campaigns, or troubleshooting underperforming ad accounts, Daryl is the expert you want in your corner.

Daryl is originally from the UK but has lived and worked all over the world, and spends most of his time in Bangkok, Thailand nowadays. His digital marketing journey began two decades ago, evolving into a laser-focused passion for paid traffic and ecommerce growth. His deep expertise in Google Ads stems from years of hands-on experience managing high-budget accounts and running thousands of A/B tests to unlock performance insights.

Before launching Big Flare, Daryl worked in traditional media buying for brands like 20th Century Fox and AOL and helped build two different UK-based online advertising agencies from the ground up, mastering the art and science of PPC advertising in the process.

With Big Flare, he has built a reputation for delivering measurable results, using data-driven strategies to increase conversions, revenue, and overall account efficiency. Big Flare has been a remote company since day one with a team across Europe and Asia and clients across the USA, UK and Australia.

Some of his client successes include:

• Taking Manta Sleep from $10K to $723K in monthly revenue through expert campaign management​.

• Boosting Ogee Skincare’s revenue to $844K/month while improving conversion rates by 115%​.

• Helping an outdoor sports brand generate $2.8M in revenue from Google Ads, achieving a 6X ROAS​.

Daryl has also created The Google Ads Ecommerce Checklist, a go-to resource that condenses over two decades of experience into a step-by-step guide for running profitable Google Ads campaigns​ — one that generates over $40M in revenue for Big Flare’s clients annually.

Beyond Google Ads

Outside of digital marketing, Daryl is passionate about fitness and lifelong learning. Over the years, he’s done triathlons, CrossFit, free running, weightlifting, and martial arts, always striving to keep both his body and mind in peak condition. He believes that health, nutrition, and discipline fuel his ability to stay sharp and strategic in business.

He also has a lifelong love for video games. Funnily enough, his childhood dream was to be a video game tester — getting paid to play video games all day. Today, he sees Google Ads as the ultimate strategy game:

“It’s like an in-depth, strategy-based video game where you make plans, optimise campaigns, implement strategies, and then get to watch real-world results unfold as our clients’ businesses grow. Except in this game, the stakes are real — and the wins are truly rewarding.”

Follow Daryl

Daryl actively shares his insights on YouTube, discussing Google Ads best practices, case studies, and advanced PPC strategies. You can follow his latest thoughts here:

• YouTube

• LinkedIn

• Twitter/X

Topics of Expertise

Daryl is known for his straight-talking, data-backed approach to digital advertising. His areas of expertise include:

• Google Ads & PPC Management

• Performance Max vs. Standard Shopping Campaigns​

• Bid Strategy Mastery

• Scaling Google Ads Accounts Effectively

• AI & Automation in Google Ads​

• Ecommerce Growth Strategies

Features

Daryl’s expertise has been featured on top industry podcasts and business platforms, where he shares his insights on scaling eCommerce brands using paid traffic strategies.

Daryl’s Impact

• Daryl’s YouTube channel attracts tens of thousands of ecommerce advertisers every month, and provides expert insights into scaling Google Ads profitably.

• He has personally worked with over a hundred clients to help them build and scale their Google Ads accounts profitably.

If you’re looking to scale your Ecommerce brand with Google Ads, you can follow Daryl on YouTube here, or reach out here for expert help.