$1.46m Increase In Monthly Revenue and a 563% ROAS For Block Blue Light With Google Ads
Block Blue Light is a science and research-backed retailer of blue-blocking glasses. Their mission is to pioneer light-based technologies that promote better sleep and overall health. They have grown from humble beginnings in New Zealand to being a world class brand of Blue Light Glasses and Sleep Friendly Lighting products backed by science.
Before working with us, Block Blue Light had struggled to get Google Ads revenue above $20K per month. They had seen solid growth in their Facebook Ads but Google had lagged behind and they recognised the need for a true Google Ads expert to help them push past this plateau.
What We Did
Implemented a tiered Performance Max campaign structure.
Launched standard Shopping campaigns for some products.
Created detailed search campaign structure with separate campaigns by product type and destination.
Enhanced product feed and optimised titles.
Launched YouTube remarketing campaigns.
Launched cold-audience YouTube campaigns.
Scaled profitable non-brand traffic.
