49 posts tagged “Performance Max”
Before you can run a single Google Shopping ad or Performance Max campaign for your ecommerce store, there's one thing that has to exist first: Your Google Merchant Centre account. It's Merchant Centre that feeds all
I recently ran a full audit on a lovely little ecommerce brand, and I want to walk you through exactly what I found and exactly what I told them to do about it. It is one of those accounts that looks perfectly healthy
Google has just bolted AI Max onto your Shopping campaigns, and everyone online is fixated on the two features Google is loudly promoting. The problem is that both are almost sideshows. The feature that actually matters
I recently sat down to audit a Google Ads account for an ecommerce store that sells aftermarket car head units, those DIY stereo upgrade kits you fit yourself with a few basic tools. Lovely business: around 55-60% gross
I recently reviewed the Google Ads account for an Ecommerce brand running around $10k/month across European markets. They had roughly 1,600 SKUs, an average order value of about $278, and a gross profit margin of
I recently sat down with Valerio Bernabo, the owner of Trade Hero Australia , an ecommerce business that sells high-ticket B2B tools and machinery to construction businesses. Valerio came to me back in October 2025, and
If you are running Google Ads right now and feel like you have hit a ceiling, like you cannot scale past a certain point no matter what you try, this one is for you. Most advertisers are stuck at the bottom of the
Recently I had a consulting call with an Irish jewellery brand selling into the American market. Their average order value sits between $300 and $400, they stock around 2,000 SKUs ranging from silver pieces at roughly
Welcome to the May 2026 roundup. Five stories this month that I think every ecommerce advertiser needs to know about, ranging from Google quietly slipping ads into AI Mode, to Meta's AI tools modifying your creative
Feed-only Performance Max is one of the most underused campaign setups in Ecommerce Google Ads right now, and most store owners have no idea they're missing out on a better campaign type. If you're currently running
If you are running Performance Max campaigns for your ecommerce store, there is a report hiding inside Google Ads that most advertisers either don't know exists or have no idea how to read. It's called the Channel
Most ecommerce advertisers right now are relying heavily on Performance Max. And if you're a beginner or you don't have a lot of time, that's totally fine. PMax is a solid starting point. But if you're an advanced
The Performance Max versus Standard Shopping debate has completely changed in 2026. If you made a decision about which campaign type to use a year or two ago, that decision might now be wrong. I've been running Big
Most Google Ads accounts I audit aren't broken. They're 80-90% of the way there, built by someone competent, running profitably, ticking along. The problem is that last 10-20% is where a huge amount of money hides. I
I recently had a consulting call with a beauty and cosmetics ecommerce brand, and the conversation was so packed with lessons that I wanted to share the key takeaways with you. Because frankly, the mistakes they were
I received a great question recently from someone in an Ecommerce community. Their agency told them to bid equally for new and existing customers in Performance Max, saying it was a "new feature" and the better
Your Performance Max campaigns are flat. You're spending, you're waiting, but the growth just isn't happening. PMax can feel like a black box, and when results plateau, it's tempting to throw more budget at the problem.
That impressive 800% ROAS you're seeing in Performance Max? It might be hiding an uncomfortable truth: Your branded traffic could be propping up the entire thing while your non-branded traffic runs unprofitably in the
Let me show you something that has doubled (and in some cases tripled) return on ad spend (ROAS) for ecommerce brands running Performance Max and Search campaigns together. It’s a simple workflow using AI, and it will
Performance Max is not a replacement for Standard Shopping. Here is how to decide which campaign type belongs where in your Google Ads account — and how to use both without them fighting each other.
Why Retargeting Deserves Your Attention I’ve audited hundreds of ecommerce accounts and I keep seeing the same problems ruin what should be one of your most profitable campaigns in Google Ads. Retargeting, done
Today, I’m showing you a game-changing Google Ads campaign structure that we use across loads of ecommerce client accounts at my agency, Big Flare. This structure has helped us generate over $150 million in ecommerce
Let’s talk about something I see a lot of ecommerce brands get wrong… Running Google Shopping ads on their own brand name. Most people ask me something along the lines of: “Should I run Google Shopping ads on my brand
Today, let’s talk about one of the most common ecommerce Google Ads questions I get: Should I use Standard Shopping or Performance Max? If you’ve got a Google Merchant Centre account and you’re trying to run product ads
So, you’ve launched a Performance Max campaign, got a tight budget, and you’re wondering what to do next. You’re not alone. One of the most common questions I get from ecommerce store owners is some version of: “What’s
So here’s a story I hear all too often — and this one came straight from the YouTube comments: “My ads were smashing it with a 300% ROAS in April. Then in May, Google suspended my account. After appealing, it was
Recently, someone asked a great question on an ecommerce forum, and it was one I’ve heard from quite a few advertisers before: “Should I switch my Performance Max campaigns to Data-Driven Attribution (DDA), even if I
Let me tell you a horror story. A client I was auditing recently had 2,278 products in their Performance Max campaign. Sounds great, right? Big range, lots of chances to sell… But then I ran the number. 1,347 of those
Want to boost your Google Shopping conversion rates with just a few clicks? There’s a simple setting inside Google Merchant Centre that most people aren’t using: It lets you send shoppers directly from a Google Shopping
Right then. Let’s settle a question I get asked constantly by ecommerce brands: Should I use Performance Max or Standard Shopping in 2025? Today, I’ll not only answer that — I’ll also show you a hybrid setup that lets
Google just dropped three huge updates to Performance Max. And unlike some of the usual “AI-powered fluff” they announce, these ones genuinely change the game. I’ve been elbow-deep in PMax since it launched, and these
Let me show you what a high-performing, high-spending ecommerce Google Ads account really looks like. This is a peek behind the curtain at one of our client accounts at Big Flare where we’re spending over $100,000/month
Worried that your Performance Max campaigns are wasting money? If you’re not keeping an eye on where your ads are appearing, Google could be spending your budget on low-quality placements that don’t convert. Excluding
Let’s talk Performance Max (PMax) for 2025. I’m going to walk you through a step-by-step Performance Max setup tutorial , plus 7 essential strategies to make sure your PMax campaigns are set up for success. Let’s get
When your Google Merchant Centre gets suspended, it can feel like the end of the (ecommerce) world. But for this premium food products brand, a little creativity and expert PPC management led to record-breaking results
Over my 10+ years of helping ecommerce brands optimise their Google Ads campaigns, one thing has become painfully clear: most advertisers are just testing random ideas and hoping something sticks. That’s why I developed
Ever wondered how to get more out of your Google Ads Shopping campaigns without spending more on fancy tools? Well, today I’ve got something for you that I think you’ll love. I’m giving away a free AI tool I created,
I recently stumbled upon an excellent report in Google Ads called the Merchant Excellence Report. Although it's not available to everyone (you have to be spending over $100K on Shopping Ads within the EU), there's so
Have you ever wondered how you can unlock even better results on your Performance Max campaigns? Well, today let’s get into Performance Max Asset Groups and I’ll show you exactly how to structure them for maximum impact.
There’s been a lot of chatter lately about whether Standard Shopping or Performance Max delivers better results in Google Ads. Some are even saying, “Standard Shopping is way better, you’ve got to use that, not PMax!”
Let’s talk about the best strategies for managing your Performance Max bids in Google Ads . This is the same approach we use at Big Flare to handle literally millions of dollars in ad spend on Performance Max campaigns.
In today’s blog post, I want to get into Performance Max brand bidding on Google Ads. If you’ve ever wondered whether or not you should be bidding on your own branded keywords—and how to go about it—this one’s for you.
Ever wondered how to supercharge your Ecommerce store's revenue using Google Ads? Today, I'm diving into the nuts and bolts of structuring your Performance Max campaigns for maximum revenue and profitability.
Google has been exceptionally busy! They've just concluded their Google Marketing Live 2024 event, and I must say, it's quite exciting for Google Ads advertisers. They have unveiled a wealth of new features coming to
Starting Google Ads for eCommerce? Discover why Performance Max campaigns are a game-changer and how to avoid common pitfalls to boost your ROAS.
Boost your Ecommerce sales with our 3 essential Google Ads campaigns. Learn how Search, Performance Max, and YouTube Retargeting can nurture leads into conversions.
Unlock eCommerce success with Google's Performance Max campaigns. Harness the power of ROAS targeting and optimise your settings for maximum sales.
Uncover a hidden hack to track spending in your Ecommerce Performance Max campaigns on Google. Gain insights to optimise your ad spend and boost performance.
Boost Performance Max sales with our Shopping Dupes method! Learn to identify top sellers, optimise titles, and manage new campaigns for growth.
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