Google has been exceptionally busy! They've just concluded their Google Marketing Live 2024 event, and I must say, it's quite exciting for Google Ads advertisers. They have unveiled a wealth of new features coming to Google Ads, Performance Max, YouTube Ads and more over the course of this year.

Navigating the world of Google Ads agency pricing can be tricky. With so many models and benchmarks out there, it’s hard to know if you’re getting a good deal. Drawing on my 18 years in the agency business and 12 years running my own agency, here’s my frank opinion about it all.

Today, we’re diving into the powerful world of automated rules in Google Ads. I'll guide you through setting them up and share 8 must-have automated rules to supercharge your account performance.

Let’s talk about a critical topic that can transform your Google Ads campaigns: setting the right ROAS target to maximise your profits.

Today, I’m going to guide you through Mastering Audience Segments in Google Ads, step by step.

I recently discovered a strategy that boosted our Google Ads conversions by a whopping 70%, and it all comes down to one simple change in how we structure our ad copy.

Starting Google Ads for eCommerce? Discover why Performance Max campaigns are a game-changer and how to avoid common pitfalls to boost your ROAS.

Boost your Ecommerce sales with our 3 essential Google Ads campaigns. Learn how Search, Performance Max, and YouTube Retargeting can nurture leads into conversions.

Unlock eCommerce success with Google's Performance Max campaigns. Harness the power of ROAS targeting and optimize your settings for maximum sales.

Revamp your eCommerce strategy with optimal product titles for Google Ads. Boost visibility, clicks, and sales with targeted keywords - here's how!