6X Increase in Revenue in 12 Months For A Gift Store
PrestigeHaus and Prestige Decanters provide unique, stylish, handblown decanters for your home. They began with the idea that traditional decanters on the market were too boring, and wanted to bring craftsmanship, style and a pioneering spirit to create heirloom-quality decanters that are unique, and that can help you tell YOUR story.
Rescuing a Non-Performing Search Campaign
When we first started working with PrestigeHaus, they had a minimal Google Ads presence with some non-performing search campaigns.
They also had no established brand on Google Shopping and wanted to mainly run their Prestige Decanter products as those had been successful across other paid traffic channels for them.
And so we started small, quickly hit their target ROAS and began to scale things up.
Segmenting Non-Brand Categories Profitably
Once their brand campaigns were running effectively, we started looking into non-brand for PrestigeHaus.
They initially wanted to focus on their line of decanters, but after some insistence from our end, we took their non-decanter products to Search and Shopping.
And it worked. Really, really well.
In fact, their non-decanter products now outsell decanter products by more than two times across Google Ads.
This creative (and sometimes insistent) approach to managing client accounts is part of what we call The Big Flare Way, where we strategise alternative ways to generate profits for clients based on our 10+ years of experience with paid traffic.
Optimising Google Shopping For Revenue and Profit
Of course, no Google Ads setup for e-commerce stores can be complete without implementing and optimising Google Shopping.
We helped PrestigeHaus optimise their Google Shopping feed, created incremental revenue for them (especially during seasonal campaigns) and pushed Shopping to profitability, exceeding the target ROAS in every single month.
Implementing The Big Flare Way
Here at Big Flare we’ve spent 10 years developing what we call the “Big Flare Way” of building and optimising high performing Google Ads campaigns.
And that’s exactly what we implemented for PrestigeHaus — our unique mix of Google Search, Standard Shopping, Smart Shopping, Performance Max and more, in ways to consistently hit profit, ROAS and volume targets.
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