+349% Increase in Revenue For A Health Supplements Client
Euphoric Herbals produces supplements that have helped over 30,000 families, friends and sisters to naturally increase their milk supply and support their health, through all-natural herbal products. All their products are formulated by certified herbalist and lactation counsellor Cindy Collins, and handcrafted with love and gratitude from their apothecary until they reach your mailbox.
Building Paid Traffic from the Ground Up
When Euphoric Herbals first approached us, they were spending in the low $100s per month on paid traffic, mostly for branded terms.
We helped them strategise, build, deploy and optimise their paid traffic campaigns from the ground up, to increase and secure their presence across Google Search, Google Shopping and Facebook Ads.
Creating Monthly Revenue and Profit
While we were profitable almost immediately and were able to hit their target ROAS quickly, the first couple of months were a struggle in terms of volume for Euphoric Herbals.
But, we took a step back, looked at everything from a strategic perspective and then started testing.
And that’s when we made a surprising discovery.
A Surprising Discovery in Non-Brand
Euphoric Herbals’ successful offline business had always centred around lactation products, and their initial thought was that the same pattern would hold true online.
But after some systematic testing, we pleasantly discovered that their secondary product line — centred around herbal products — was able to scale profitably across both Google Shopping and Search.
Equally surprising to Cindy, the owner of Euphoric, was that we were able to build up substantial volume in Google Shopping on keywords that didn’t have volume in Search. This approach to testing terms on both Shopping and Search independently is part of what we call the Big Flare Way.
Implementing the Big Flare Way
Over the past decade we’ve developed what we call the “Big Flare Way” which is our way of building out and optimising high-performance Google Ads campaigns.
One part of that is independently testing both Google Search and Shopping terms as their profitably doesn’t always correlate.
Another part that we implemented for Euphoric Herbals, was using BOTH Smart Shopping and Standard Shopping, and the newly-released Performance Max format. The Big Flare Way is designed to thoroughly test all Google Ads options for e-commerce stores — we like to say that if it can be done on Google Ads, we’ll find a way to make it work. And that’s exactly what we did for Euphoric Herbals.
Services Engaged
