When your Google Merchant Center gets suspended, it can feel like the end of the (ecommerce) world.
But for this premium food products brand, a little creativity and expert PPC management led to record-breaking results — without the usual Google Shopping or Performance Max campaigns.
Here’s what happened.
The Challenge
Their Google Merchant Center was suspended due to site policy issues, leaving them unable to run Shopping or Performance Max ads. Google would not budge on the suspension despite our attempts to resolve it.
Our Solution
Shifted to Search Ads: We conducted deep keyword research to uncover high-performing terms and set up precision-targeted campaigns to capture high-intent traffic.
Expanded Visibility with Display Ads: We launched display campaigns to keep the brand top of mind and drive awareness among new audiences.
Targeted Retargeting with YouTube Ads: We created YouTube retargeting campaigns to re-engage users who had shown interest but hadn’t converted yet.
The Results
+588% increase in profit (from $2,688 to $18,505 in just three months).
13X ROAS (up from 4.81X to 13.58X).
Why It Worked
Advanced manual strategies, deep keyword research, and a relentless focus on capturing top-of-funnel and high-intent audiences ensured that their growth didn’t just survive — it thrived.
Whether you’re facing a Google Merchant Center suspension or just looking for ways to supercharge your campaigns, there’s always a solution waiting to be unlocked.
To your PPC success,
Daryl Mander
Founder, Big Flare