In today’s environment, video is king! But you knew that right, and you were probably just put off thinking they’d be expensive and difficult to produce. What if I told you the best video ads you could use on your Google Ads campaigns are also the cheapest and quickest to make?
This is the information those fancy pants creative agencies don’t want you to know.
Consumer Behaviour Has Changed - Your Ads Need To As Well
Since video platforms like TikTok and YouTube Shorts have popped up in the last few years, the way our viewers expect to consume content has rapidly changed and that’s something we need to consider with our ads. Even the biggest brands with huge budgets are resorting to more raw, self-filmed video creative and are seeing really strong results. In many ways, this is great for small businesses: the ads are easy to make and feel more genuine than an incredibly polished video. At my agency, Big Flare, we’re seeing some great results with this (at times on Google even more than TikTok) so would encourage you to give it a try. My favourite way to go about this is through UGC.
The Secret Weapon
User Generated Content is normally gathered by sending out samples of products to a selection of customers (or even professionals) in exchange for a review. Some people may expect to get paid for this service but it’s something you can easily do yourself at home. Film yourself using and talking about the products you're selling while sticking to best practices (keeping it benefit-led and including a strong CTA) and you might be surprised with the results. You can edit this on your phone with iMovie or Capcut so there’s no excuse for not spending 15 minutes giving this a go. Who’s to know you’re behind the marketing of your products and not just an enthusiastic fan!?
After experimenting with this for a few weeks, it might be something you want to scale if you start seeing success with it. Luckily there are even now services cropping up like Billo.app that automate a lot of this for you. With companies like this you can get custom UGC video ads done up in a variety of styles, such as product reviews, unboxing or just a straight-up ad and it comes out a lot cheaper than hiring a video editor, studio space or whatever you might have been using to make your ads before.
Give these a try and if you need any other tips to get your video ads off the ground, feel free to drop me an email and I’d be happy to give you some more suggestions!