Daryl Mander

April 24, 2019

Get Rid of Cart Abandonment Once and for All

Daryl Mander

April 24, 2019

Get Rid of Cart Abandonment Once and for All

Don't you just love it when a potential customer comes to your site, checks out a bunch of products, decides on one, adds it to the cart and... disappears before completing the purchase? No? We don't either. Here are our master strategies for getting rid of cart abandonment once and for all.

Daryl Mander

February 25, 2019

Negative Keyword Sculpting: How to do it and why it's important

Daryl Mander

February 25, 2019

Negative Keyword Sculpting: How to do it and why it's important

Contrary to popular belief, negative keywords and negative keyword sculpting AREN'T the same thing. Here's how you can use the latter to optimize your PPC campaigns.

Daryl Mander

February 7, 2019

How to Write Awesome Product Pages for Ecommerce

Daryl Mander

February 7, 2019

How to Write Awesome Product Pages for Ecommerce

Your product copy shouldn’t just be “good enough”. It needs to resonate with your customers, and be compelling to the point where they’d gladly hand over their money.

Daryl Mander

January 12, 2019

Want 35% more revenue from your Ecommerce PPC Campaign? Import your campaigns to Bing

Daryl Mander

January 12, 2019

Want 35% more revenue from your Ecommerce PPC Campaign? Import your campaigns to Bing

Did you know that Bing + Yahoo now have a 35% share of the search engine market!? Here's how to take advantage of their increased market share.

Daryl Mander

December 28, 2018

Ultimate Guide To Google Responsive Display Ads

Daryl Mander

December 28, 2018

Ultimate Guide To Google Responsive Display Ads

Google’s new responsive Display ads format is a time-saving and effective option to get your Display campaigns performing quickly. Read our ultimate guide to find out all the tricks you need to do them right.

Daryl Mander

December 14, 2018

Google Ads Vs Bing Ads: Which is the best for advertisers?

Daryl Mander

December 14, 2018

Google Ads Vs Bing Ads: Which is the best for advertisers?

Ever wondered if you should devote more budget to Google or Bing Ads? We dig through the facts to give you an objective, data-driven answer.

Daryl Mander

November 30, 2018

Why Don’t My Google Ads (AdWords) and Analytics Numbers Match?

Daryl Mander

November 30, 2018

Why Don’t My Google Ads (AdWords) and Analytics Numbers Match?

Ever wondered why your Google Ads and Analytics numbers aren’t matching? There are several reasons why this can happen and we discuss them all here.

Daryl Mander

November 16, 2018

Mastering Google Ads (Adwords) Quality Score - Ultimate Guide

Daryl Mander

November 16, 2018

Mastering Google Ads (Adwords) Quality Score - Ultimate Guide

Mastering your Google Ads Quality Score is the path to lower CPCs, better CPAs, and general all-round life fulfilment and happiness. OK, maybe I made up that last one, but the other ones are definitely true!

Daryl Mander

November 3, 2018

The 17 Most Costly Google Ads Mistakes To Avoid

Daryl Mander

November 3, 2018

The 17 Most Costly Google Ads Mistakes To Avoid

Are you keeping up with the latest developments in Google Ads all the time? If not, you are probably making at least one of these 17 mistakes that are costing you money!

Daryl Mander

October 17, 2018

SKAGs: The ONLY Way You Should Be Organising Your PPC Campaigns

Daryl Mander

October 17, 2018

SKAGs: The ONLY Way You Should Be Organising Your PPC Campaigns

If you are not using SKAGs in your Adwords campaign, you might be leaving money on the table. A SKAG account structure almost guarantees excellent Quality Scores. So what are you waiting for? Read on to find out how to do it!